Toys Wholesaler’s/supplier’s challenges and opportunities

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  • June 3rd, 2018

Toys Wholesaler’s/supplier’s challenges and opportunities

So, Which entity plays a vital role – Retail or Wholesale?

Let’sLet’s first understand where the wholesalers fit into the product supply chain cycle. The wholesalers are the entities that buy the product directly from the manufacturers or the producers. Then they sell the product to retailers who are generally physical stores from where the end-user can purchase the products. Nowadays, retailers can also be online sellers. The role of wholesalers is vital in the supply chain as they are the distributors of the product to the business.

Why Not Wholesale?

Before you may conclude, let’s just briefly understand again what their roles are. In simple terms, retail means selling the products to the client. Agency sale/ Wholesale means that the products sold in bulk quantities to another entity, and from there, it reaches the retailers who sell it in small units to the clients as per their requirement. If you’re not a creative good or product, then wholesale can get rather dull, and a large portion of your time will spend managing provision, getting the product to an exact location. Maintaining Inventory and coordinating with the shipping company to get continuous logistics supply.

You will spend your time screening potential shoppers, to ascertain that you aren’t transacting with shady characters. Not conducting this analysis can cause loss of funds and lost Inventory, neither of that you’re going to afford.

Speaking of Inventory, you will buy large quantities of your merchandise at regular intervals from product producers, however fulfilling big orders at a decent timeframe is hard. If your product is fast-moving and reaching the retailers on time, the stock may finish like anything, and however, if you are slow, then the wholesale business might wipe out your capitals quickly.

In general, wholesale is a cakewalk for people who can stock the product and disburse it to market expeditiously. In wholesale, you will be interacting with totally different business people, and not the general public. If you feel you can do everything mentioned above, wholesale will be the business model for you.

Day to day Challenges by Wholesale Distributors

The wholesale distribution trade has annual sales of roughly $7 trillion, as per recent studies. Alone within the USA, Wholesale distribution trade includes around 330,000 companies. Wholesale distributors have served a vital role among the distribution and flow of products for a run over 100 years and are a drive among the economy. Still, the challenges they face these days” are new and more significant than ever before.

A wholesale distributor is a bridge between the manufacturer of the product and the retailer. Wholesaler connects with the end-users of the product. For earning the profit as a wholesale distributor, your products need to sell at a markup. But since you can not manage to sell the products directly to the users and you have a middle position in the supply chain, and because of that, you may start finding yourself in a difficult situation.

The merchandiser is usually asking a high-profit margin considering the running value is generally increasing day by day. Take an example of port UAE where the operating cost of the merchandise is usually high owing to high Rental.

Manufacturers have a direct connection with the customers, and they can now transact directly with them, effectively cutting your share. The manufacturers can also offer better prices to the retailers as they are skipping the profit earned by wholesalers. Retailers are good to buy products directly from them instead, as they can enjoy more significant profit margins.

Mega-retailers equivalent to Wal-Mart, online shopping firms like Amazon or Souq purchase most of their merchandise directly from makers, bypassing wholesalers altogether. Because they can stock vast quantities and operate their warehouses, these retailers don’t want wholesalers. These superstores and warehouse clubs are progressively taking market share from different wholesalers and currently account for quite sixty percentage of sales of general merchandise stores, up from merely thirty-five percentage ten years ago.


In this advanced era, wholesale distributors ought to specialize in strategically coming up with new ideas with which they’ll reply to these challenges and find out solutions that make a competitive market and guarantee their gain. As necessary, they have to additionally sharply rework their organizations from a slow, tactical, associated reactive culture to an agile, quick, and strategic learning. Today’s challenges build the necessity for quick and fast, decisive actions. As said before, the wholesalers will now have to run on tight profit margins and to do that. You’ll need to keep your business as lean as possible. You want to have only as much Inventory as you can sell, to ensure that you won’t end up with dead stock.

So when you’re figuring out how much inventory to stock, it’s always a good idea to know how much your retailers are ordering monthly. And here’s where business intelligence comes into play.

Also, Toy wholesalers should look for vital hazards related to the storage, handling, and transportation of the merchandise. They should implement tight safety standards to avoid system failures and maintain readiness for potential problems that may arise.

Provider and retailer Consolidation

Wholesalers are losing their business to the mighty Toys worldwide entities. Regional distributors have become straightforward acquisition targets as they struggle to compete with national players. The highest chains increasing their market share and continued to require advantage of manufacturer discounts for large purchases, giving them extra leverage with distributors that wholesalers unable to supply similar terms.
To survive and flourish your business during this new and continuously dynamical setting, Toy wholesale distributors should comply with the below points.
Make the technology investments necessary to quickly determine and perceive the problems at near to zero levels.
Create solutions and act in ways in which you can produce compelling and competent prices.
Fast and effectively face the challenges exposed by online promotions, inflated quality, and rising prices.
Make the operational investments must promote brand new offerings, improve execution and quality. Expand stock assortments, time to deliver, and improve overall. Client service levels and satisfaction, whereas at the same time reducing prices and keep competitive prices.

Not easy tasks by any measure! But the great news is that technology solutions for Toys wholesalers are being developed and add cheaper ways of distributorship are offered. Technology solutions equivalent to the cloud and ready-made software are readily available to wholesalers. Even smaller wholesale distributors have access to technology that they couldn’t afford before. These are now readily available in the market.

Business management technology solutions

Suitable and unified business management technology solutions will simplify wholesale distributors’ life. Optimize Inventory (hence good inventory software is a must) and operations, and enhance gain by connecting data, individuals, and processes. Technology will produce visibility and transparency in the provision chain. Thus Toys wholesale distributors have the flexibility to examine where the product is, what proportion. Where are the bottlenecks and failure points? They’ll then build additional timely selections regarding buying and refilling of Inventory throughout the provision chain to scale back out-of-stocks whereas at the same time reducing Inventory. Investment in higher technology in warehouse and transportation management systems alter inflated warehouse and operational productivity and accuracy, scale back prices, and may optimize freight movements to scale back labor and fuel value, whereas up a time to delivery.

And finally, investments in technology can even give a more extensive insight into Toys wholesale distributors”. A relation between customers and suppliers that customers or suppliers wholesalers are profitable or not? For wholesalers, every customer’s ordering patterns, revenues, margins, product combine, a variety of deliveries, prices, and their resultant profitability?

What wholesalers every Toys supplier worth to the Toys wholesale distributor? Why dealers of every toy supplier” desirableness equivalent to defect rates, on-time delivery performance, and fill rates? What revenue, prices, and gain do they supply the wholesale distributor? And most substantially, what social changes are created throughout the provision chain to boost the wholesale distributor’s client and provider viability?

Technology holds the answer to several of those challenges. It is that the key to understanding the problems and solution development by providing the information, data, and systems needed for in-depth analytics and strategic coming up with, followed by prompt, quick, and decisive action and investment in technology to work as helping tool.

The Opportunities:

  •  Becoming a market leader with efficient digital order management and E-commerce systems
  • Gaining a competitive edge with the quick order process and more considerable order accuracy
  • Capturing the wave of B2B patrons looking for associate omnichannel buying expertise
  • The previous manner of doing things is already in its reply, and agency sellers who revolution into the longer term can ultimately commence on high.
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About Rollupkids

Rollup Kids is a wholesale provider of various categories of toys, games and accessories, puzzles and others. Since 2018 Rollup Kids has started distributing toys and gifts to retailers across the GCC countries.


Junior Accountant
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